What You'll Learn

  • Market Research

    Discover tools and tactics to research your target audience. A better understanding of who they are will help you discover new ways to reach your ideal customer.

  • Algorithm Optimizations

    Learn how to set-up your targeting to work WITH the algorithm instead of against it. Learn how to avoid common problems like overlap and saturation to make sure your budget is being spent the most effective way possible.

  • Unique Tactics

    Learn new, uncommonly used strategies for reaching your audience. We'll cover how to consistently find new quality traffic and also creative ways to remarket and retarget them.

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Course curriculum

  • 1

    Audience Research

    • Intro & review of basic targeting concepts

    • Where and why to research your audience

    • How to use Audience Insights to analyze Facebook's data and find audiences

  • 2

    Working With the Algorithm

    • How to test and find the top performing audiences

    • How to avoid audience saturation

    • Audience size and budget

    • Avoiding overlap and using exclusions effectively

    • How to use your message for better targeting

    • Using the Inspect Tool

  • 3

    Targeting Strategies

    • Broad audiences and when to use them

    • Layering targeting types

    • Ways to use narrowed interest audiences

    • Segmenting custom audiences for super focused targeting

    • Best practices for creating lookalikes

    • Creating custom audiences with tracking links

FAQ

  • Is this also applicable to Instagram?

    Yes! Instagram is owned by Facebook, so any reference on this page or in the course to "Facebook Ads" is also referring to Instagram ads as well. The course is 100% applicable to Instagram ads.

  • Who is this course meant for?

    This course is ideal for marketers, advertisers, or business owners who have experience with Facebook Ads already. As this is an advanced level, I recommend that you feel comfortable with the basics of ad targeting before taking this course.

  • What format is the course in?

    This is a video course. Videos are a combination of presentations with slides, and hands-on screencasts walking you through each step.

  • How long will the course take to complete?

    This course is approximately 1.5 hours of video content. The content is broken up into smaller videos of less than 10 minutes each so you can easily consume a bit at a time and put your learnings into action as you go.

Course Instructor

Leah Mazur

Leah has worked in digital marketing for 9 years, including being a data analyst for Canada's largest Facebook advertising company, analyzing millions of dollars of ad spend. In 2017, she launched Loop Digital, her own consulting business and now spends her time creating and executing advertising strategies for a wide variety of clients. Leah has taught digital marketing at McGill University as well as at many workshops and events across Canada.