What You'll Learn

  • Pixel Tracking

    Learn what data Facebook tracks and why, how the pixel code works, and how to install it on almost any type of website. We'll also cover how to test and troubleshoot pixel tracking.

  • Targeting Options

    Learn the 3 types of targeting that are available and how they work. We'll walk you through how to create warm and cold audiences including lookalikes, interest audiences, and website retargeting.

  • Campaign Set-up

    Learn how campaigns are structured and the different types of objectives available to optimize your ads. We'll walk through every step of setting up your campaign and creating your ad.

Get Started

Buy now and launch your first campaign today

Course curriculum

  • 1

    Getting Started

    • How it works: Data & the Ad Auction

    • Setting up Business Manager

  • 2

    Pixel and Tracking

    • Pixel Tracking and Events

    • Tool: Facebook Pixel Helper

    • How to find your pixel ID or code

    • Pixel Installation: Squarespace

    • Pixel Installation: Kajabi

    • Pixel Installation: ClickFunnels

    • Pixel Installation: Wordpress

    • Pixel Installation: BigCommerce

    • Assignment: Install and Test Your Pixel

  • 3

    Targeting Your Audiences

    • Cold and Warm Audiences

    • 3 Targeting Options

    • Core Targeting (Demographic and Detailed)

    • Custom Audiences

    • Lookalike Audiences

    • How to Create Custom and Lookalike Audiences from Social Media

    • How to Create a Custom Audience and Lookalike from your Website

    • How to Create A Specific Page Visitors Audience

    • How to Create a Custom Audience and Lookalike from CSV

    • Assignment: Create Your Audiences

  • 4

    Planning Your Strategy

    • Navigating Facebook Policy

    • Planning Out Your Strategy

  • 5

    Create Your First Ad Campaign

    • Campaign Structure

    • Campaign Objectives

    • Setting Budget

    • Demographic and Detailed Targeting

    • Adding and Excluding Custom and Lookalike Audiences

    • Placements and Devices

    • Optimization & Spending Control

    • Ad Creation

    • Video Ads

    • Carousel Ads

FAQ

  • Will I be able to make ads on Instagram?

    Yes! Instagram is owned by Facebook, so any reference on this page or in the course to "Facebook Ads" is also referring to Instagram ads as well. The course is 100% applicable to Instagram ads.

  • Who is this course meant for?

    This course is ideal for business owners or marketers who have little or no experience with creating ads on Facebook and Instagram. The course will help you develop a strong understanding of the basics of how ads work on this platform and best practices for setting up your campaigns correctly.

  • What makes this course different than most Facebook ads courses?

    This course doesn't just walk you through the HOW of setting up your ads, we also explain the WHY. This course is for you if want to develop an understanding of the way that ads on Facebook/Instagram work. It's meant to give you the foundational knowledge that will help you become a better advertiser.

  • What format is the course in?

    This is a video course. Videos are a combination of presentations with slides, and hands-on screencasts walking you through each step.

  • How long will the course take to complete?

    This course is approximately 2 hours of video content. However, plan for about 4 hours if you plan to follow along and create your campaign as you go (recommended).

Course Instructor

Leah Mazur

Leah has worked in digital marketing for 9 years, including being a data analyst for Canada's largest Facebook advertising company, analyzing millions of dollars of ad spend. In 2017, she launched Loop Digital, her own consulting business and now spends her time creating and executing advertising strategies for a wide variety of clients. Leah has taught digital marketing at McGill University as well as at many workshops and events across Canada.